Microsoft’s New Ad Campaign: Not Tremendous.

In response to Apple, Microsoft has elevated their adv

Were onto you, yenta.

Were onto you, yenta.

ertising to quell their competitor’s rise.

Or at least they tried to.

Microsoft released the ad spot “Lauren” last week. In this commercial, we are introduced to a young yenta named Lauren.  She is given $1000 to buy  a laptop and can keep any money she does not spend.

She goes to the Apple store and comes out appalled at the pricing.  Finally, she decides to buy a PC and is flabbergasted at her savings.

Advertising magic.

Microsoft hired the firm Crispin Porter and Bogusky to craft these ads.  That may have been their first mistake.  That’s a horrible name for a firm.  Crispin and Porter probably started first and then Bogusky came along and said he wanted in.

Yo, Crisp.  I hear you and Porter are starting up a firm.  And I know you both need some capital.  I’ll come in for 30 points on the dollar.  Whaddya say, champ?

Can you change your name to Bowman?

No.

Bogsley?

No.

20 points.

But now Microsoft is left with a poor advertising campaign.  The spot hammers home the sorry point that the Microsoft product is cheaper and therefore less valuable than the Apple product.  Lauren emerges from the Apple store disappointed only because she can’t afford the Apple. Not because she doesn’t want it.

Here’s an equivalent advertisement.

Hey poor-ass.  We see you walking down the street wearing jean-pants you probably bought from a gas station.  We know you can’t afford a steak, because really?  I mean, shit.  Look at you.  Are those flip flops made of Styrofoam?  Who knew you could even buy clothes made from Styrofoam.  Anyway, you can’t afford steak so go buy some cabbage.  It doesn’t rot for at least three weeks.  You can make eighteen meals from just one cabbage head.  It’s twenty cents, bitch!  Twenty!  Brought to you by the Cabbage Growers of America.

Bogusky, if you’re reading this.  Invest in us.  And we’ll even give you 30 points on the dollar.

But you’ll have to change your name.


  • http://gerardmclean.com Gerard McLean

    I like your analysis better. Mine was a bit more “Bogusky”

    But, I would like to point out that I was first!

    http://gerardmclean.com/microsoft-points-out-what-you-will-settle-for-in-this-economy.html

  • http://efcarletti.wordpress.com Fabiola

    “I guess I’m not cool enough to be a mac person”

    Yeah…but you’re cool enough for Bogusky!
    (Said the girl typing on her HP.)

  • http://h-in-london.blogspot.com/ H~

    You get what you pay for at the end of the day.
    (Typed quite happily on my MacBook Pro)

  • http://scienceblogs.com/cognitivedaily Dave Munger

    I’m a mac fan through and through, but I think the ad is pretty effective. The woman in the ad strikes me as pretty cool. The message is, if she’s not cool enough for a Mac, who is? It’s pretty well-done.

    They also point to a significant gap in the Mac laptop lineup: no cheap luggable laptops. If you want a semi-portable big computer that will usually sit on your desk, Apple doesn’t have one for you.

    They’ve got some great products, but they definitely don’t fill this niche. The other big gap in their lineup is a mid-priced tower.

  • http://twitter.com/Jon_Aston Jon Aston

    God. I hate Microsoft. Everything they do makes me hate them more. The only way they could possibly keep me as a customer, at this point, would be to pay me. And it would take one helluva lot more than any Mac would ever cost, let alone the price differential. Bogusky, indeed.

  • PapaKAZ

    If she got just what she wanted, why did she go to the Mac store first? DUHHHHH

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  • http://serv-alliance.com/ serv-alliance

    She is given $1000 to buy  a laptop and can keep any money she does not spend.

  • http://yourgilbertazdentist.com/ yourgilbertazdentist

    Microsoft hired the firm Crispin Porter and Bogusky to craft these ads.  

  • http://www.fensterhandel.de/kunststofffenster passivhaus fenster

    Crispin and Porter probably started first and then Bogusky came along and said he wanted in.

  • http://www.fensterhandel.de/kunststofffenster passivhaus fenster

    Crispin and Porter probably started first and then Bogusky came along and said he wanted in.