Why Circuit City Died.

Really?  Because theres no way this ever happened.

Really? Because theres no way this ever happened.

For electronics retailers, it’s not rocket science.  Just offer the latest products at good prices.  Keep some knowledgeable staff around.  The products will sell themselves.

Apparently for Circuit City, it was rocket science.

By the way, has anyone ever met a rocket scientist?  Are they that much smarter than any other type of scientist?  I feel like we give them way too much credit.

Circuit City had locations and presence.  They had a strong nationwide network of retail outlets.  They didn’t execute for the following reasons:

  • The majority of their sales staff were pre-teens who didn’t know their head from their asses.
  • Products were way overpriced.
  • It was so much easier to buy anything you could buy at Circuit City on the Internet.
  • They had a dopey CEO.

CEO Philip Schoonover took over in 2006.  Under his watch, Circuit City canned thousands of higher-paid staffers and replaced them with the pre-teens.  This looked like a major cost-save, but in reality, it gutted the company of its core competency: people who know electronics.

Quickly after Schoonover’s resignation, the flailing company declared its bankruptcy.

It’s sad to see a large company that was once strong, fade into oblivion.  It’s also sad to see that this may have been prevented.

But mostly, it’s sad because I have to find out what a rocket scientist does all day because now I need to know.

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  • it’s not rocket science.  Just offer the latest products at good prices.
     Keep some knowledgeable staff around.  The products will sell
    themselves.

  • it’s not rocket science.  Just offer the latest products at good prices.
     Keep some knowledgeable staff around.  The products will sell
    themselves.

  • spruill6522

    It can be happen for more mistake or other reason can be here but i think this is not rocket science. So there are many incident is being occurred those we need to control but we didn’t do this. Because we have more limitation in here.